Joe Browns has opened its first ever physical store in Sheffield, within the city’s Meadowhall shopping centre.
The 4000sq ft store, was first announced in June and came about after the online and mail order fashion retailer reported a rise of more than 30 per cent in direct sales during its most recent fiscal year.
The new store is located in the centre’s High Street precinct and stocks a range of clothes and accessories for men and women.
“I’m absolutely delighted with the store, I think we’ve achieved what we set out to do, which was to create an impressive three dimensional version of our catalogue. It crystallises our brand in a physical space perfectly,” Joe Browns founder and managing director Simon Brown said.
The opening coincides with the conclusion of Meadowhall’s £60 million refurbishment, which will be fully completed before Christmas.
Seventy-three retailers including All Saints, Hollister, House of Fraser and Hugo Boss have invested £38 million in redesigning and refitting their stores to reflect the new contemporary feel of the shopping centre, which is owned by British Land.
Thirty new retailers have also signed at Meadowhall over the last 18 months, including Flannels, Tag Heuer, Nespresso, Neal’s Yard and Godiva.
In September, Meadowhall secured a resolution to grant planning consent for a £300 million Leisure Hall extension.