// Asos expands its Partner Fulfils programme powered by the Mirakl Marketplace Platform
// The online retailer says the move will enable it to offer key territories more relevant local fashion through partnerships with smaller businesses
Asos has expanded its Partner Fulfils programme powered by the Mirakl Marketplace Platform.
The online fashion giant is working with the marketplace to expand the programme through which brands fulfil orders placed on its website and app directly.
This allows the retailer to offer customers a broader range of products and greater stock availability for existing product lines – all without impacting supply chain efficiency.
By hosting products on the platform, without holding any stock or handling fulfilment, Asos can tailor its product offering to customers in different markets.
The business recently announced the successful expansion of Partner Fulfils from two to 23 brands across the UK and Europe, by working together with Mirakl alongside its existing technology partners, Asos said it will be able to bring more brands onto its Partner Fulfils programme in the future.
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Asos chief technology officer Cliff Cohen said: “The Partner Fulfils programme is a key tool to enable us to offer our customers better product availability and product width, with minimal impact on our own supply chain operations.
“Mirakl was the obvious choice for us as a partner that has the expertise and first-class technology we need to power a fully flexible partner fulfilment system together with key fashion brands.”
Mirakl executive vice president of customer success Sophie Marchessou said: “Partner Fulfils is key to ASOS’ ambition to grow internationally while delivering highly localised customer experiences. We are delighted to be able to support them with our expertise and marketplace technology to diversify and strengthen their supply chain and better serve their customers.”
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