Fat Face ends first half with Christmas high

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Fat Face christmas

Fat Face has reported strong sales over the Christmas season, with its half-year report also indicating a recovery in some profits and sales after a gloomy previous year.

According to unaudited results for its 26 week period ending December 2, total sales was up by 12 per cent to £120 million, compared to £107 million the year prior.

Fat Face’s total EBITDA also increased eight per cent year-on-year, along with a like-for-like sales increase of seven per cent.

The fashion and lifestyle retailer said its ecommerce sales grew 27 per cent and now accounted for 18 per cent of overall sales, while international sales skyrocketing 61 per cent to £5.5 million.

The half-year report follows a gloomy fiscal year ending June 3, 2017, in which the retailer recorded an 11.3 per cent drop in total EBITDA despite a sales increase of 2.4 per cent, thanks to the fall in the value of the sterling since the Brexit referendum in 2016.

“Fat Face has outperformed the market in the first half while maintaining a full price trading stance,” chief executive Anthony Thompson said.

“Our US stores continue to perform well and we look forward to further openings in 2018 and beyond.

“This together with a new distribution centre and launch of a new website underpinned a great first half for the group.”

Fat Face’s most recent Christmas trading was also strong, with positive momentum continuing during the peak period.

In the five week period ending January 6, it recorded a 12 per cent uptick in total sales, which was boosted by an eight per cent increase in like-for-like sales, a growth of 24 per cent in ecommerce sales and a 49 per cent spike in international sales.

“Our trading performance over the Christmas period has been strong on all fronts,” Thompson said.

“We continue to believe that giving our customers price integrity before the big day has been central to this performance.”

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