Fenwick has hired Jayne Demuro to be its new buying and merchandising director.
Demuro is no stranger to department store retail, having spent 12 years at Selfridges from 2004 to 2005.
She held senior positions there, including head of beauty, buying director beauty and latterly as buying director for beauty and home.
Prior to her move to Fenwick, she was managing director of retail at Soho House for two years.
Fenwick chief executive Robbie Feather said: “I am delighted to have secured someone of Jayne’s calibre, who brings a wealth of experience that will be invaluable to us.”