H&M threatened with boycott over “racist” ad


H&M has sparked a wave of criticism after posting a promotional image of a black child model in a hoodie emblazoned with the slogan “coolest monkey in the jungle”.

The clothing retailer has apologised in a statement, which also confirmed the “image has now been removed from all H&M channels”.

Two other images of white children wearing items in the same range remain on the site featuring slogans like “mangrove jungle” and “official survival expert”.

Many customers took to social media to express their outrage, with some threatening to boycott H&M.

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  1. H&M is absolutely terrible in the UK – service is appalling in store and their UK Marketing team are even worse. They really haven’t got a clue. Their UK marketing team are known for their outlandish behaviour, poor decisions and “we are the best” attitude (no your not)……H&M need to sack the UK marketing team and start afresh with people who know what they are doing….Enough said on this team!!


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