A boost in online sales as allowed plus size fashion retailer Yours Clothing to post record sales over its Christmas trading period.
The womenswear chain saw overall sales rise by 24 per cent year-on-year over the seven weeks to January 7.
It attributed the results to online demand, with ecommerce sales up 42 per cent year-on-year.
Digital marketing investment also worked in Yours’ ecommerce figures, with the launch of country-specific websites, especially in Germany and France, allowing it to record an online international sales surge of 100 per cent.
Yours also said the number of new ecommerce customers rose by 22 per cent over the same period.
“We’re delighted to celebrate a record trading period over the festive period,” chief operating officer Resh Dorka said.
”We continue to see increased customer demand, as our proposition of great fitting, excellent value, fashionable plus size clothing continues to resonate with both women and men around the world.
“We are excited about the year ahead as we look to deliver on our strategy to expand our physical and digital footprint in the UK and internationally, as well as broaden our product range.”
Yours Clothing employs 1200 people and has 130 around the UK.
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