BHS’s online reincarnation continues to thrive

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BHS

The online-only revival of collapsed department store chain BHS continues to go from strength to strength after recording strong half-year growth.

For the six month period ending April 28, BHS.com recorded a 23 per cent rise in sales and a 69 per cent surge in gross profit.

The retailer, which owned by the Al Mana Group of Qatar, attributed the performance to strong womenswear sales, especially in sleepwear, as well as sales in lighting and home accessories.

”Our start-up spirit has really helped us to continue to grow very quickly within a market that is undergoing a huge amount of change,” BHS.com managing director Kev Mallinder told The Sunday Times.

“Our size and flexibility mean we can adapt our products and service incredibly quickly and this keeps us in-touch with our customer’s evolving lifestyles.”

BHS.com was launched as a “start-up” in September 2016, when Al Mana acquired the brand, the website and the international franchise business of BHS while it was under administration.

The original BHS chain collapsed in April 2016, just over a year after Retail Acquisitions – headed up by Dominic Chappell – acquired it from Sir Philip Green’s Arcadia Group for £1.

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