Sainsbury’s has announced the promotion of Clodagh Moriarty to the newly-created group digital officer role.
The appointment takes place with immediate effect and will see Moriarty join Sainsbury’s operating board.
Her remit is to create and lead the company’s digital strategy, ensuring customers experience an integrated and seamless digital experience across the Sainsbury’s, Argos, Sainsbury’s Bank and Nectar divisions.
Moriarty’s promotion comes after eight years with Sainsbury’s, with her most recent role being online director.
In that role, she was pivotal in growing online sales and profitability as well as driving customer innovation, such as introducing same-day grocery delivery, one-hour grocery delivery in Chop Chop, and in-store self-scan service SmartShop.
Her promotion also comes as Sainsbury’s prepares for its £12 billion mega merger with the Walmart-owned Asda group, which is still subject to approval from the Competition and Markets Authority.
“The creation of the new group chief digital officer role demonstrates the importance we place in giving customers outstanding and seamless digital shopping experiences,” Sainsbury’s group chief executive Mike Coupe said.
“Investment in this area is vital to our future success and I am confident that Clodagh has the expertise and leadership we need in this area.”
Moriarty added: “It’s a really exciting time to be working in retail and digital innovation is key to making our customers’ shopping experiences easier.
“I am supported by talented colleagues across the group and see lots of opportunities to build on our existing platforms.
“I am delighted to be joining the operating board at such a pivotal time for our company.”