Amazon’s longest Prime Day ever managed to break records once again despite major technical glitches dogging the first few hours of the sales event.
This year marked the third year in a row the online giant had surpassed all previous sales figures, including its Black Friday and Cyber Monday events.
Although Amazon doesn’t disclose sales figures for its Prime Day events, it was adamant that its initial technical glitches didn’t severely impact its overall results.
Periodic outages on desktop and mobile platforms on Monday afternoon, right after the 36-hour sale started, meant many shoppers were met with photos of cute dogs, the company’s standard error page.
One Click Retail founder Spencer Millerberg estimated that for every minute the page was down, Amazon lost $1.2 million (£920,000).
Estimates of its total losses ranged from between $90 million (£69.18 million) and $99 million (£76.1 million).
However, the outage could have in-fact helped improve sales, thanks to the increased media coverage the outage caused.
Amazon revealed that its Prime Day sales grew faster this year than in 2017 when sales grew by 60 per cent, with Feedvisor estimating sales growth jumped to nearly 90 per cent in the first 12 hours of the event, thanks to the addition of four more countries.