Tiffany & Co to open new flagship in Covent Garden

Tiffany & Co flagship

Tiffany & Co is poised to open a brand new flagship store in Covent Garden in central London.

The luxury jewellery retailer has agreed terms with Capital & Counties Properties for the new store on James Street, which will showcase a new concept for the iconic brand.

The new store will feature not just Tiffany & Co’s range of designs but also an innovative and distinctive retail experience that aims to encourages interaction and self-expression, such as a #MakeItTiffany personalisation bar, and a Tiffany fragrance “vending machine”.

“Covent Garden is an exciting area and a growing luxury marketplace with a vibrant cultural scene,” Tiffany & Co UK managing director Barratt West said.

“We are delighted to be opening this new store, bringing even more diversity and innovation to Tiffany’s successful presence in the UK.”

Tiffany & Co currently has 12 stores across the UK, eight of which are in central London.

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