Tiffany & Co is poised to open a brand new flagship store in Covent Garden in central London.
The luxury jewellery retailer has agreed terms with Capital & Counties Properties for the new store on James Street, which will showcase a new concept for the iconic brand.
The new store will feature not just Tiffany & Co’s range of designs but also an innovative and distinctive retail experience that aims to encourages interaction and self-expression, such as a #MakeItTiffany personalisation bar, and a Tiffany fragrance “vending machine”.
“Covent Garden is an exciting area and a growing luxury marketplace with a vibrant cultural scene,” Tiffany & Co UK managing director Barratt West said.
“We are delighted to be opening this new store, bringing even more diversity and innovation to Tiffany’s successful presence in the UK.”
Tiffany & Co currently has 12 stores across the UK, eight of which are in central London.