British Vogue launches first ever collaboration collection with Reserved

Reserved holds back on UK expansion
Reserved operates more than 1,700 stores across 20 countries, but said its UK expansion was on hold.

Reserved has launched a new collection in partnership with British Vogue, the first partnership of its kind in the magazine’s 100-year history.

The Polish fashion retailer, which opened its first UK store just last year, has launched a 10-piece collection of partywear in collaboration with the iconic fashion magazine.

Its new “Curated by British Vogue” capsule collection, launched in time for New Years Eve, is based on 1980’s glamour and references its campaign earlier this year featuring 80’s star Cindy Crawford.

“We are thrilled to be working with Reserved on British Vogue’s first collection collaboration,” British Vogue’s publisher Vanessa Kingori said.

“Our partnership with Reserved signals an exciting new area of opportunity and the unique collaboration enables British Vogue to get ever closer to our readers. Reserved has already made a mark on the British high street and we are delighted to be part of their growth in the UK and beyond.”

The collection will be featured in Vogue’s January issue released on December 7, while launching in Reserved’s Oxford Street flagship a day earlier.

Reserved currently trades from 453 stores across 23 countries, and has grown by around 20 per cent per year for the last five years, turning over around £190 million in Q3.

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