Retail Gazette Loves: Harrods’ Explore Your Archive campaign

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To mark the centenary of the end of World War I, Harrods took part in the national Explore Your Archive campaign, opening the doors to its rich historical archives.

Harrods asked its employees to celebrate its heritage, by showcasing collections of items it sold during wartime Britain 100 years ago.

Throughout the week, the luxury department store also held show-and-tell sessions of the products for staff, while releasing various features surrounding its archives across social media.

Harrods Company Archive contains the only authentic record of the iconic retailer’s business activities throughout history, providing an invaluable resource for academics and researchers.

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