Marks & Spencer has appointed former Asda, Sainsbury’s and Tesco executive Andrew Mann as its new head of insight and customer loyalty.
This latest recruitment follows M&S’ plan to become a digital-first business.
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According to Retail Week, Mann joins the team in hopes of transforming M&S’ digital capabilities within the business.
His most recent role involved working as vice-president of insight, pricing and digital CRM at Asda.
Prior to that, he was the customer data director at the Co-Op and director of insight and loyalty at Sainsbury’s.
He was also Tesco’s Clubcard director in 2004.
Other experiences include senior roles at Cadbury-Schweppes, Coca-Cola and British Gas.
“We are delighted Andrew has joined M&S to work with Jeremy Pee in establishing our digital and data function,” an M&S spokesperson said.
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