Burberry launches new initiatives after noose hoodie controversy

** CONTENT WARNING: This article, and the accompanied image, contains references to suicide which may be triggering to some readers **

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Burberry noose hoodie
// Burberry has set up diversity and inclusivity initiatives after noose hoodie controversy
// Hoodie met with widespread criticism after model Liz Kennedy highlighted it during London Fashion Week
// Hoodie was part of designer Riccardo Tisci’s Fall 2019 collection “Tempest”

Burberry has revealed plans to set up diversity and inclusivity initiatives after a hoodie featuring a noose around the neck during London Fashion Week picked up a heap of bad press.

The hoodie was a part of Burberry chief designer Riccardo Tisci’s Fall 2019 collection called “Tempest”.

The news follows Gucci and Prada’s controversies after some of their products featured blackface references and caused a stir on social media.

Prada set up a diversity campaign and issued an apology for being “insensitive”.

Burberry chief executive Marco Gobbetti has also released an official statement with a further apology via Instagram.

“At Burberry, we have always sought to build a culture that is diverse, open and inclusive and one where all perspectives are valued. The distress we caused with one of our products last week has shown us that we are not where we need or want to be,” he said.

“We are determined to learn from this and have spoken with our employees, experts and communities we impacted, we have developed a plan to increase our consciousness and understanding of social issues and fully embrace diversity and inclusion.

“We have a firm foundation from which to build. We have strong values, outstanding people and creativity at our core. Today, we are taking further steps to make real change happen.”

Burberry’s diversity and inclusivity initiatives include three steps as part of its plan.

The British luxury retailer will aim to increase awareness of sensitive and social issues by introducing further training to employees.

It will also create “employee councils focused on diversity and inclusion,” as well as an advisory board of external experts.

Its international creative artist scholarship will aim to support students and offer full-time employment for 50 graduates over the next five years.

Moreover, its in-school arts and culture program Burberry Inspire will now extend internationally.

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