// Cambridge Satchel Company will open flagship store in Seven Dials
// It will expand its online presence in China
// New store will also serve as head office
Cambridge Satchel Company is set to open its new London flagship store and expand its online presence in China as the retailer celebrates its 10th anniversary.
Founder Julie Deane said the business was entering a second decade with “clear direction, new collections, trade partners and store openings” to celebrate 10 years since she founded the company with a budget of £600.
The British retailer is set to open on a new site on Neal Street in London’s Seven Dials, which will also be its headquarters.
Employees who previously worked at London’s Covent Garden store, which closed its doors last month, will now be transferred to the new store.
“We have chosen Seven Dials as the location for our new flagship shop as we believe this is where we feel most at home,” Deane said
“Our new Neal Street flagship shop is midway between our first home and our previous James Street location, and we believe this is exactly where we should be.
“The streets are lined with eclectic independent brands that brim with creative atmosphere.”
The retailer currently has presence in four other locations with shops in Cambridge, Edinburgh, Brighton and Oxford.
The new store will also be the launch location for a new premium range of leather handbags, dubbed “Cambridge”, featuring designs which have been in the works for six years.
Following the launch of a Chinese website last year, Cambridge Satchel Company has signed a trade partnership with digital commerce agency Web2Asia which will expand its online presence in China.
“We view this partnership as a positive step in helping our brand strengthen and consolidate how we trade in Asia particularly China, regardless of the Brexit outcome export is vitally important to us as British manufacturers,” Deane said.