// The Collection will open a two-floor 1215sq ft London flagship store this month
// The outlet will open at 17 Brewer Street in Soho
// The Collection will be the UK’s first exclusive fashion gallery store
The Collection is slated to open a two-floor 1215sq ft flagship store in London this month.
Retail property giant Shaftesbury revealed that the streetwear and contemporary designer label store will open its doors at 17 Brewer Street, Soho.
The Collection will be the UK’s first exclusive fashion gallery store which will offer a lesson on the history of streetwear to shoppers.
The flagship store will provide shoppers with museum-style display techniques which will impart its products’ individual backstories.
Designer labels such as Louis Vuitton and its collaboration with Supreme will be one of the many items for sale at The Collection.
“The Collection will be an influential retailer in the neighbourhood, offering an exclusive range of iconic streetwear and rare designer pieces for a wide scope of international customers,” Shaftesbury senior retail portfolio manager Addy Williams said.
“The Collection adds to the line-up of some of the finest fashion and street style shops in the destination including End, Axel Arigato, Footpatrol and Palace,” Williams added.