// Belstaff hires Sheena Sauvaire as new CMO
// She was previously global marketing and communications director at Topshop
Belstaff has announced the appointment of Sheena Sauvaire as its new chief marketing officer.
Sauvaire’s last gig was with Topshop, where she joined in 2006 as head of marketing before working her way up to global marketing and communications director.
Prior to that, she held senior marketing roles at creative communications agency Exposure.
In her new position, Sauvaire will be part of the executive team reporting to Belstaff chief executive Helen Wright.
Her remit includes leading the heritage label and retailer’s brand, marketing, PR and digital communications across all territories.
“[Sauvaire] brings a modern and strategic approach to marketing and communications across all channels, with a sharp, global outlook,” Wright said.
“She will be an integral member of the leadership team and shares our passion for this great British brand.”