Primark’s new Birmingham superstore to feature Disney cafe

Primark Birmingham
// Primark reveals Disney cafe will feature at soon-to-be-opened Birmingham store
// Birmingham branch will be Primark’s biggest store in its global portfolio – at 161,000sq ft and five storeys
// The store will open April 11 and also feature a beauty studio and dining experiences

Primark has revealed further details about its soon-to-be-opened Birmingham superstore, with Disney poised to open a cafe within the shop.

The cafe will be the entertainment giant’s first outside of its resorts and cruise ships.

Primark’s new Birmingham store is due to open April 11.

With a footprint of 161,000sq ft and five storeys, it will be the value fashion retailer’s biggest store in its global portfolio.

Earlier this month, it revealed that the new superstore will feature a beauty studio and dining experiences.

The Disney cafe is one of the three eateries to open within the Birmingham branch, which is built on the Pavilions site that the retailer acquired for £60 million in 2014.

It’s not the first time Primark embarked on partnership with Disney, having recently launched a collection featuring Alice in Wonderland and Dumbo characters.

Click here to sign up to Retail Gazette‘s free daily email newsletter



Please enter your comment!
Please enter your name here