WIT Fitness secures £2m investment amid international growth plans

WIT Fitness
// WIT Fitness secures £2 million investment from growth capital investor VGC Partners
// Revenues have risen year-on-year with turnover of 60% in last 12 months
// It opened a WIT Training Hub in 2018 at St Paul’s, offering a retail & gym flagship store

WIT Fitness has secured £2 million in investment and aims to enhance its online platforms as well as spread its presence in new international markets.

The sports retailer, which primarily focuses on training footwear and apparel, received the funding from growth capital investor VGC Partners.

Moreover, the demand for WIT Fitness trainers was fuelled by its ecommerce platform with revenues rising year on year with a turnover of 60 per cent in the last 12 months.

Founders Dan Williams and Sam Kitching currently run WIT Fitness as an online retail platform in the UK and US, selling products from well-known brands such as Nike and Adidas.

WIT Fitness has also collaborated with the brands, and most recently designed an exclusive footwear piece for Reebok.

It also opened a WIT Training Hub in 2018 at London’s St Paul’s, offering a retail and gym flagship store.

The company said four more collaborations were due to take place this year.

“We identified a gap in the market for an authentic and specialist retailer to cater for and help the brands to reach this consumer,” Williams said.

“We definitely see ourselves as a disruptor in the sports retail industry.

“We have taken traditionally dull bricks and mortar and turned it into an activation and training space that is recognised globally by the training consumer – a model we aim to roll out into other territories with VGC.

“Alongside these touch points, we will relentlessly pursue progress on our ecommerce and social platforms, working with our brand partners to do so.”

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