Superdry swings to £85m loss as Julian Dunkerton regains control

Superdry Julian Dunkerton
// Superdry swings to pre-tax loss of £85.4m in the year to April 27
// On an underlying basis, profits before tax plummeted 56.8% to £41.9m

Superdry has revealed it made a pre-tax loss of just over £85 million following a challenging year as founder Julian Dunkerton regained control of his company.

The British fashion retailer made a statutory pre-tax loss of £85.4 million in the year to April 27, compared to a profit of £65.3 million in the previous year.

On an underlying basis, profits before tax plummeted 56.8 per cent to £41.9 million, while revenue remained flat at £871.7 million.

“These are clearly a very disappointing set of results,” Superdry chairman Peter Williams said.

“However, everything I have learnt since joining the business in April has reinforced my view that Superdry is a powerful brand with great people across the organisation.

“While we have been clear it is going to take time, I remain convinced that continuing to work closely with Julian and the leadership team, we are building the right plan to deliver long-term sustainable growth for shareholders,” he said.

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  1. I was a big fan of Superdry but over the last year have noticed the quality of clothes is not as good as it used to be. Also as a 6ft3 tall man Superdry was one of the only places I could buy jackets which were long enough in the arms but all of their latest coats and jackets seem to be much shorter so I have had to look elsewhere.


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