Do you ever put yourself in your customer’s shoes and search for a few of your products on Amazon? Do they show up? Or are they buried deep in search results behind ads and competitors?
As more brands and retailers allocate bigger budgets to reach the millions of Amazon shoppers, the fight for consumer attention is more competitive than ever.
It used to be all about the Amazon Buy Box and making sure you had all the traditional marketplace best practices nailed down. Unfortunately, that’s not enough anymore. There are too many sellers looking to lure shoppers before they even see your listing. Visibility on Amazon today comes down to two things: optimised content and advanced advertising.
Want to see how your Amazon visibility strategies measure up? View our checklist for a quick benchmark to see if you’re on the right path.
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