New Look has reopened its newly refurbished store at Festival Retail Park, Stoke-on-Trent, with a weekend of exclusive rewards and in-store experiences for shoppers.

The refreshed store, which was unveiled on 9 October, has been designed to “create a more inspiring and convenient shopping experience,” according to the fashion retailer.

Spanning over 10,800 sq ft, the site forms part of the brand’s continued investment in its store estate and wider omnichannel strategy, as it continues to bring its physical and digital shopping experiences closer together. 

The refurbished store features a returns kiosk, which is part of a wider rollout across New Look’s store estate designed to make online returns or exchanges quicker and more convenient for customers.

The revamp builds on New Look’s continued investment across its store estate. This includes recent openings and upgrades at Bluewater, Lakeside and Milton Keynes, alongside the opening of its largest-ever concept store at Metrocentre this summer.

New Look chief retail and digital officer Mark Matthews said: “We’re excited to welcome customers back to our newly refurbished Festival Retail Park store and mark the reopening with a fantastic weekend of activity.”

“This refurbishment reflects our continued focus on selectively investing in and upgrading our store estate.” 

He continued: “The changes we’re making bring our digital and physical channels together, whilst also showcasing our fantastic collections in a way to inspire our customers.”

“We’re looking forward to opening the doors and welcoming everyone to experience the refreshed store for themselves.”

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