Diageo exec Sam Fischer joins Burberry board to bolster Asia growth

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Diageo exec Sam Fischer joins Burberry board to bolster Asia growth
// Sam Fischer joins Burberry board as non-exec director to help bolster its Asian growth
// He will also join Burberry’s remuneration and nomination committees
// Sam Fischer is a senior Diageo executive and has had stints at Colgate-Palmolive

Burberry has raided the senior ranks of multinational alcoholic beverages company Diageo to appoint Sam Fischer as a new board member as it looks to bolster its growth in Asia.

Taking effect from November 1, Fischer will join the luxury retailer as a non-executive board member and a member of its remuneration and nomination committees.

Fischer is currently Diageo’s Greater China and Asia Pacific president and a member of its global executive committee.


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Since joining Diageo in 2007, Fischer has held several senior roles including Greater China managing director and South East Asia managing director.

Prior to Diageo, Fischer held a number of commercial and general management roles at Colgate-Palmolive.

“Sam’s experience and first-hand knowledge of leading iconic heritage premium brands will be a huge asset to Burberry as we grow our business in key Asian markets,” Burberry chairman Gerry Murphy said.

“We are delighted that he has accepted our invitation to join the Burberry board.”

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