// Gant’s global marketing director promoted to executive vice president global brand
// Eleonore Säll’s role will include broadening awareness, brand image and increasing profitability
Gant has announced the promotion of Eleonore Säll to executive vice president global brand – bringing her into the retailer’s top executive management team.
The Swedish fashion retailer said its aim was to incorporate the role into its management team to increase focus on consumer insights and innovate marketing activities.
In Säll’s new role she’ll continue to improve consumer insights by simultaneously evaluating long-and short-term goals, with an aim to broaden the retailer’s awareness and brand image, and increase its profitability.
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“Throughout my career, I have worked extensively with digital transformation and measurability but also with purpose-driven communication,” Säll said.
“Partly because I think companies have a responsibility to use their space to raise social issues through the company’s values and challenge the status quo.”
Säll joined Gant in 2015 as global marketing director, and was previously responsible for its global marketing strategy and overseeing marketing initiatives where relevant.
“Eleonore has a deep understanding of our target group and how we meet the consumer throughout the value chain,” Gant chief executive Brian Grevy said.
“Her insights are invaluable in the decision-making process when Gant proceeds forward.”