Gant’s brand new concept store in London’s prestigious Regent Street precinct will become the fashion retailer’s global flagship.
Opened last week, the 5177sq ft shop is sprawled across two floors and is located across the road from where it used to be on Regent St.
It stocks menswear and womenswear as well as Gant’s sub-brands of Rugger and Diamond G, plus it is the first and only store to stock the full House of Gant collection.
The new shop is based around fashion brand’s concept of “never stop learning”, with digital screens set up around the store to enhance the multichannel experience by linking the online and in-store experiences.
Gant is set to open all of its new stores with this concept, while 150 others will be renovated.
Gant’s 19 stores and concessions in the UK are part of the Stockholm-based brand’s 750 stores worldwide.