// Superdry names Julian Dunkerton as permanent CEO
// Dunkerton made his way back into the company following a shareholder vote in April
Superdry has named its founder Julian Dunkerton as its permanent chief executive.
The fashion retailer’s founder made his way back into the company retailer following a shareholder vote in April, which saw chairman Peter Bamford, chief executive Euan Sutherland, chief financial officer Ed Barker, and remuneration committee chairman Penny Hughes all step down with immediate effect.
Dunkerton has spent the last six months in an interim role and has now had his contract as chief executive extended until April 2021.
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Superdry said the decision reflected “the board’s unanimous view that he is the right person to lead the business through this initial crucial phase of the turnaround”.
In April, Dunkerton and new chair Peter Williams had initially sought to appoint a new chief executive, after Euan Sutherland stepped down from his role.
However, the board was unable to find the right candidate and “will continue the process”.
Williams said: “Julian has a clear vision and his creativity, ambition and leadership will be crucial for the turnaround of the business.
“As interim chief executive, Julian has already been working closely with the team to execute this plan and while much remains to be done, the necessary foundations are being laid.”
Dunkerton said: “I’m pleased that the board has asked me to continue in the chief executive role for this important phase of the turnaround.
“Since I have returned to the business full-time, I have been working with the team to put in place the plan that will turn around Superdry, with a focus on its design-led roots and strengthening the retail basics.”
Dunkerton’s pay will be revealed in Superdry’s annual report.