Selfridges is the first department store in the world with a permanent cinema

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Selfridges is the first department store in the world with a permanent cinema
The new cinema marks the latest effort from Selfridges to step up its customer experience offering.
// Selfridges has officially opened its in-store cinema at its London Oxford Street flagship
// It marks the first time a department store anywhere in the world to permanently house such a facility
// The cinemas has three screens and customers can access it from within the store or via the street

Selfridges has officially opened its in-store cinema, making it the first department store in the world to permanently accommodate such a facility.

The cinema is a three-screen complex located within Selfridge’s world-famous flagship on London’s Oxford Street.

Customers can enter the cinema from the lower-ground floor inside the department store or via direct access from the street to allow access regardless of the store’s operating hours.


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Selfridges said the venue will be run all year round, with daytime and evening timetables offering a mix of blockbusters and independent films and tickets ranging from concession rates to £20 depending on screening days and times.

The Cinema at Selfridges also features a food and beverage menu along with a priority membership scheme which includes a free ticket allowance and other benefits and services.

The cinema is the result of a partnership with independent boutique cinema Olympic Studios, which has much locations both in Barnes and Battersea.

Selfridges is the first department store in the world with a permanent cinema
The cinema is a three-screen complex located within Selfridge’s world-famous flagship on London’s Oxford Street.

The new cinema marks the latest effort from Selfridges to step up its customer experience offering.

Along with the usual in-store food and beverage offerings that customers come to expect from luxury department stores, Selfirdges also has an in-store skateboarding bowl.

Opened last year, the free indoor wooden skate bowl is fully-enclosed and installed to sit in the window overlooking the corner of Oxford and Duke streets.

The skate bowl forms part of Selfridges’ designer streetwear department.

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