// Morrisons the cheapest full-range supermarket for Christmas dinner shopping, according to new data
// The research tracked the same like-for-like own-brand items across 7 major supermarkets
// Aldi, Lidl and convenience grocers were not included in the research due to the inability to shop the full range of items online
Morrisons has been revealed as the cheapest full-range supermarket for Christmas dinner shopping.
According to new research that tracked the same like-for-like own-brand items across seven of the major supermarkets, Morrisons was found to consistently be the cheapest over a period of four weeks.
- Morrisons promotes 2 execs “to build a stronger” team
- Morrisons scraps black plastic from own-brand packaging
- Morrisons data leak case reaches Supreme Court
Alertr, an online price tracking website, tracked 18 of the most popular items Brits buy for their Christmas dinner across the major supermarkets to determine which one was cheapest.
Some supermarkets, such as Aldi, Lidl and convenience grocers, were not included in the research due to the inability to shop the full range of items online from those stores.
While Morrisons was the cheapest, with an average Christmas dinner shop of £52.75, Asda came second at £56.61.
Icelend rounded out the top three with £57.16, followed by Sainsbury’s in fourth at £64.15 and Tesco in fifth at £65.86.
Ocado and Waitrose had the highest prices, at £85.30 and £88.50 respectively.