// Adidas will sustainably source polyester by 2024
// The share of recycled polyester in its products will “exceed 50% for the first time” this year
// The retailer sold over 11 million pairs of shoes with recycled materials in 2019
Adidas has pledged to sustainably source more than half of the polyester materials it uses in products in a bid to fight the war on plastic.
By 2024, Adidas will commit to exclusively using recycled polyester, including “15 to 20 million pairs of shoes” made from plastic waste.
This year, the share of recycled polyester in Adidas products will “exceed 50 per cent for the first time”, the company said in a statement.
- Hands On with Adidas’ new London flagship
- Adidas and Beyoncé team up to launch gender neutral collection
Adidas said it remained committed “to stop the pollution of the world’s oceans”.
The retailer sold over 11 million pairs of shoes with recycled materials in 2019, a fraction of the 400 million and more pairs of shoes it distributes each year.
Among its other initiatives, Adidas launched a gender neutral collection called Ivy Park alongside pop singer Beyonce last week, which spanned across a range of shoes, clothes and accessories.