// Sosandar to beat full-year sales expectations after strong Christmas performance
// Christmas revenues rose by 136%
// Order numbers increased by 140% to 84,304 in the period
Sosandar has said it will beat full-year sales expectations after Christmas revenues rose by 136 per cent.
The online womenswear retailer generated the 136 per cent revenue rise to £3.8 million in the three months to December 31 – more than it achieved in the entire first half of its financial year.
Founders and joint chief executives Ali Hall and Julie Lavington said the rise was thanks to an expanded product range and increased TV marketing.
Sosandar’s order numbers increased by 140 per cent to 84,304 during the period, when gross margin was 52 per cent.
An average order value of £101.97 was up on the first half, ”reflecting cold weather driving sales of higher price point items”.
Repeat orders increased 140 per cent to 51,320.
“It is pleasing that, as expected, following our increased investment in marketing, product and team we are seeing accelerated growth across all our KPIs,” Hall and Lavington said.
“It is also testament to the quality of our product range that once we have acquired the customers they are becoming highly engaged with our brand.
”The opportunity we identified appears to be bigger that we first thought, with the success of new product areas helping to drive repeat purchases increasing the potential for future ranges.
“Acquisition of customers is nothing without successful retention and that’s why it is so pleasing to see that repeat customers in January, a traditionally difficult trading period, are tracking higher than in the peak autumn/winter period helping to continually improve the ever-growing lifetime revenue number.”