// Primark is set to open its first ever pop-up store
// It will be located at Boxpark Shoreditch in East London
// It will mark the launch of Primark’s ethically-sourced Wellness collection
Primark has chosen East London for the location of its first ever pop-up store.
The 1500sq ft store will be located at Boxpark’s Shoreditch premises and will open from tomorrow (February 18) until March 8.
The main purpose of the Primark pop-up is to launch its new Wellness collection.
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The store will feature over 75 products across womenswear, menswear, homeware and skincare.
The Wellness collection is part of the Primark Cares initiative, which forms part of the retailer’s ambitions to being a responsible retailer and offering more products made using environmentally friendly materials.
Primark said all the items in the Wellnesse collection are made using either organic cotton, recycled materials, or sustainable materials.
Customers will be also be able to find a dedicated Wellness hub stocking the full collection in 11 Primark stores across the UK and Ireland.
A further 200 stores in the EU and the US will stock selected parts of the collection.