// Tesco will match its prices with Aldi
// It aims to attract customers into its stores instead of Aldi or Lidl
// Tesco’s Finest premium ranges will not be part of the price matching campaign
Tesco has announced it will begin matching prices with German discounter Aldi on hundreds of grocery items in a bid to fight for market share.
The Big 4 grocer is slashing prices on own-label and branded products as part of its strategy to attract customers into its stores instead of Aldi or Lidl.
Tesco said the Aldi Price Match campaign, which will run online and in stores, includes “important” products.
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Tesco’s Finest premium ranges will not be part of the price matching campaign, but a selection of its entry-level “Exclusively at Tesco” lines will be price matched.
“Our customers tell us they want the most competitive prices on the things they buy regularly,” Tesco chief customer officer Alessandra Bellini said.
“This new campaign will help time-poor and budget-savvy customers get Tesco products at Aldi prices on products that matter to them.”
Products included in the campaign will be marked at the shelf edge and online with a red “Aldi Price Match” badge.
Last year, Tesco launched the Clubcard Plus subscription service, to offer members benefits including 10 per cent off two in-store shops every month and 10 per cent off Tesco’s own-brand clothing and homeware ranges, for £7.99 a month.