Luxury retailers urge businesses to delay end-of-season discounting

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Selfridges covid-19 discounting seasonality
A consortium of luxury players, including Selfridges and Harvey Nichols, have teamed up to call on the sector to delay end-of-season promotions
// Luxury players urge fashion retail sector to reconsider approach towards seasonality and discounting
// Signatories include Liberty London buying director Sarah Coonan among others

Luxury retailers have urged the fashion retail sector to rethink attitudes towards seasonality and discounting post Covid-19.

A consortium of luxury players, including Selfridges, Liberty London and Harvey Nichols, have teamed up to call on the sector to delay end-of-season promotions to January for autumn/winter collections and to July for spring/summer.

In an open letter, the groups called on the industry to also consider offering a more balanced flow of deliveries throughout the seasons.


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“Recently a group of us from across the global fashion industry, from chief executives to buyers and creative directors, came together in a series of conversations with a shared vision; to discuss ways in which our business needs to transform,” the letter reads.

“We agreed that the current environment although challenging, presents an opportunity for a fundamental and welcome change that will simplify our businesses, making them more environmentally and socially sustainable and ultimately align them more closely with customers’ needs.

“We hope to achieve this by adjusting the seasonality and flow of both womenswear and menswear goods, starting with the autumn/winter 2020 season.”

Signatories include Acne Studios chief executive Mattias Magnusson, Liberty buying director Sarah Coonan, Mytheresa president Michael Kliger, and Brown Thomas fashion director Shelley Corkey, among others.

Other initiatives include reviewing and adapting fashion shows, less fabric and inventory waste and utilising digital showrooms.

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