Retail Gazette Loves: Snag Tights enlists Sum Ting Wong to find global ambassador

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Snag Tights has collaborated with UK Drag Race Star Sum Ting Wong to find the brands first global ambassador - which is open to any member of the public, regardless of age, gender, dress size or ability.
(Pictured: Sum Ting Wong.)

Size-inclusive hosiery retailer Snag Tights has launched a search for a “Snag Queen” who will act as the brand’s first global ambassador.

The campaign has been launched in partnership with RuPaul’s Drag Race UK star Sum Ting Wong, who will be acting as a judge for the new social media competition.

The campaign has been designed as a celebration of the art of drag and the competition is open to any member of the public, regardless of age, gender, dress size or ability.


The person who embodies Snag Tights’ values of inclusivity and body positivity will win a cash prize of £5000, a year’s supply of tights, and a starring role in the brand’s upcoming Snag Queens advertising campaign.

The judges will select a shortlist, who will then battle on TikTok for a spot in the final.

The winner will be selected by the public during a final round hosted by Sum Ting Wong and held on Facebook Live next month.

“What I love about drag is being able to be the pop star you’ve always wanted to be, which is what I’m looking for from our Snag Queens, I want someone to dazzle me,” Sum Ting Wong said.

“I’m looking for stunning make up skills, sickening outfits, I want to be wowed.”


Since its launch, Snag Tights has committed to using real people and real customers in their product imagery and marketing campaigns.

“At Snag, we never use models, instead showing our tights on real people of all shapes and sizes,” founder Brie Read said.

“So we’ve opened the search for our first Snag Queen up on social media for all to enter, regardless of age, gender, dress size or ability.

“We’re looking forward to seeing the brave and beautiful personalities that come forward in the next few weeks.”


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