Morrisons takes aim at Fortnum & Mason with new luxury Christmas hampers

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Morrisons takes aim at Fortnum & Mason with new luxury Christmas hampers
The hamper contains a turkey and all the trimmings, a cheese board and crackers, deep-filled mince pies and a festive yule log.
// From today, Morrisons is offering customers a luxury Christmas Dinner Box via online
// The 16-piece hamper is £50 and aims to cater to customers wanting to social distance or self-isolate
// The hampers are available from today and will be delivered between December 22-23

Big 4 giant Morrisons is seemingly taking aim at Fortnum & Masons with the launch of a luxury Christmas dinner hamper.

Available from today, customers can order a Christmas Dinner Box online for it to be delivered on time for Christmas between December 22-23.

It costs £50 and features 16 items, with enough to feed a family of four while taking the stress out of shopping in-store for the items, especially amidst the pandemic as social distancing and self-isolation continues to be the norm.


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The hamper contains a turkey and all the trimmings, a cheese board and crackers, deep-filled mince pies and a festive yule log.

When delivered, Morrisons said the hampers would arrive in a specially developed box so that items remain cold and fresh until they reach customers’ fridge.

“We want to take the stress out of Christmas food shopping and give customers the ultimate hassle-free Christmas dinner to enjoy,” Morrisons food to order director Aidan Buckley said.

“In a difficult year, this is the simplest way to get your Christmas meal.”

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