Aldi is donating Christmas lunches to those in low-income areas across the UK as it looks to bring local communities together.
The German discount grocer is working in partnership with the UK’s leading redistributor of surplus food and household products Company Shop Group to provide the free Christmas dinners to community shops in the run-up to Christmas.
Aldi has worked with the business to manage surplus stock from all of its regional distribution centres, which are then sold at discounted prices to members.
Community Shop members will be given the opportunity to sign up for the three-course Christmas meal, with around 2,000 free places available.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
Aldi UK national sustainability director Liz Fox said: “Our regional distribution centres work with Company Shop Group all year round, redistributing our surplus stock and donating food to provide affordable groceries for Community Shop members.
“This Christmas, we want to do something extra special to show our support, providing Christmas lunch donations to spread some festive joy among those who need it most.”
Community Shop executive chairman Gary Scott said: “We’re incredibly grateful for Aldi’s generosity. Many of our members will feel the impact of the cost-of-living crisis even more this Christmas and moments like this will help to spread some Christmas cheer and bring our communities together.”
Last week Aldi released its Christmas advert for 2023 with a Willy Wonka-themed twist, starring its much-loved character Kevin the Carrot.
This will the be the eighth year that Kevin and his friends have starred in the German discounter’s festive campaign.
Click here to sign up to Retail Gazette‘s free daily email newsletter
