// Morrisons begins rationing products again, a rule it introduced during the March lockdown
// Customers will be given a purchase limit of three on certain products
Morrisons has become the first major grocer to reinstate rationing rules on items such as toilet roll and hand sanitiser, following the recent tightened security measures.
The Big 4 supermarket announced on Thursday that customers will be given a purchase limit of three on certain products so they are “available for everyone”.
The initiative reflects the action Morrisons took during the March lockdown in the UK, which saw a surge in demand for grocery staple products.
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Moreover, Tesco chief executive Dave Lewis and Aldi UK chief executive Giles Hurley said on Wednesday that customers should buy only what they need as stockpiling was “unnecessary”.
“There is no need to buy more than you usually would. I would like to reassure you that our stores remain fully stocked and ask that you continue to shop considerately,” Hurley said.
Meanwhile, Morrisons said that despite its “good stock levels” it wants to ensure they are available to everyone.
The grocer also reinstated door marshals to its 494 stores to monitor shopper numbers and remind those entering to wear face masks.
Morrisons operations director Jayne Wall said on Monday that the company’s additional hygiene measures have been designed to make “customers feel as safe as possible”.
The measures include vending machine-style cleaning stations outside stores and hiring thousands of new cleaners.