// All Blue Light Card holders, including care workers, can now get 10% off on their shopping in Morrisons stores
// Those in the ambulance, police & fire services, the armed forces and veterans, the Red Cross are also eligible
// 2.3m people are signed up to Blue Light Card & Morrisons’ discount offer is valid until after Christmas
Morrisons has announced that care workers and people who work in emergency services and armed forces are now eligible for a 10 per cent discount on their shopping in stores.
The move follows on from the 10 per cent discount offered by Morrisons to NHS and school staff across the country.
Morrisons said the extension of the discount, which is valid until after Christmas, is a “thank you” for the key and frontline workers who have helped support the British public right through the Covid-19 pandemic.
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The Blue Light Card, of which there are 2.3 million members around the UK, is a recognised scheme which provides card holders with a range of discounts from large national retailers to local businesses including holidays, days out and insurance.
Blue Light Card members include those who work in the ambulance and fire services, the police, Border Force, British Army, HM Coastguard, Prison Service, Red Cross, Reserve Armed Force, Royal Air Force, Royal Marines and Royal Navy.
Social care workers, HM Armed Forces Veterans, community first responders and second line responders are also eligible for Morrisons’ discount scheme.
Card holders can claim the 10 per cent discount on their groceries by presenting their Blue Light ID card at the till in any of Morrisons 498 stores nationwide.
The Big 4 grocer added that Blue Light Card holders would also be able to participate in a dedicated shopping hour alongside NHS workers and school staff from 6am to 7am, Monday to Saturday, before Morrisons stores open to other customers.
“Our emergency services, social care sector and armed forces have worked tirelessly this year to provide support to the many people who need it across the UK, often in exceptionally difficult circumstances,” Morrisons chief executive David Potts said.
“This discount is a thank you for all that they have done and continue to do for us all.”
Blue Light Card chief executive Tom Dalby said: “We are thrilled to partner with Morrisons in saying thank you to those who have been working on the front line during these difficult few months.
“Morrisons is a well-loved fresh food brand for many and offering a Blue Light Card discount will make a huge difference to our members.
“I hope that this partnership will make the Christmas food shop that little bit easier for those who go the furthest for us.”