Wren Kitchens opens first US showroom with plans to launch 5 more

Wren Kitchens covid-19 expansion
In the UK, the company currently employs 5500 people
// Wren Kitchens opens 100th showroom in US
// The new showroom is the first in the US and is located in Milford, Connecticut
// The kitchen retailer plans to open five more showrooms in Northeast America by 2021

Wren Kitchens has launched its first US showroom in the state of Connecticut as part of its plans to expand in the continent.

The kitchen retailer has opened its 100th showroom in Milford, and plans to open five more showrooms in Northeast America by 2021.

The Milford showroom spans 31,456sq ft and offers 100 kitchen displays, as well as two virtual reality studios where customers can put on VR goggles and walk around their new kitchen in 3D virtual reality.


READ MORE: Wren Kitchens turnover smashes £800m


Moreover, there’s also an interactive tap lab where customers can test working taps with hot, filtered and sparkling water.

Wren Kitchens also put three plush interior design suites in the showroom where interior designers and architects can book the space for clients.

The British retailer has opened 99 showrooms in the last 10 years.

The new showroom has created 25 jobs in the local area, from managers to kitchen designers and surveyors.

“It’s a proud moment for our team and for the whole company, as we celebrate this milestone and pave the way to a successful future for Wren in the US,” Milford showroom manager David DeCicco said.

Wren Kitchens has invested $15.4 million in the facility as well as transforming its onsite headquarters to provide support for its showrooms across North America.

During this first phase, 360 jobs will be created in manufacturing, logistics and various support roles such as customer services and HR.

In the UK, the company currently employs 5500 people.

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