Puma’s private equity arm invests £3.5m in Ron Dorff

Puma Ron Dorff Claus Lindorff Jérôme Touron Rupert West Puma Private Equity
Ron Dorff said the investment would support its “aggressive growth strategy”
// Puma Private Equity invests £3.5m in menswear retailer Ron Dorff
// Ron Dorff is known for aligning Swedish functionality with French style
// It sells to over 80 countries worldwide

Puma’s private equity division Puma Private Equity has invested £3.5 million in menswear retailer Ron Dorff in an effort to support its growth strategy.

Puma Private Equity provides growth capital to small and medium-sized businesses across all sectors and regions of the UK.

Despite the impact of the Covid-19 pandemic on retail, Ron Dorff said the investment would support its “aggressive growth strategy” for further geographic expansion.


READ MORE: Puma appoints Ben Hughes as new UK boss


The brand, co-founded by Jérôme Touron and Claus Lindorff, launched its online store in 2012 and now sells to over 80 countries worldwide.

“Claus and his team have done a tremendous job in growing their business and positioning Ron Dorff for major international expansion,” Puma Private Equity managing director Rupert West said.

“Ron Dorff is a very exciting brand with ambitious growth plans, and we are delighted to help them enter the next phase of their success.

“Whilst 2020 has been an extremely challenging year, Puma Private Equity has remained an active investor as we continue to uncover fantastic innovation and potential amongst UK SMEs.”

Ron Dorff founder and chief executive Claus Lindorff said: “We are delighted to have Puma Private Equity on board not only as an investor but also as a close business partner.

“Their support will allow us to continue to share our passion for what we do best – providing customers with the leading premium bodywear product in the market – whilst enabling our geographic expansion over the coming years.”

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