M&S expands athleisure range to kidswear and menswear

Marks & Spencer M&S goodmove Jill Stanton
Between March and September, activewear sales on M&S.com were up 200%
// M&S is adding kidswear and menswear to its own-brand Goodmove range
// The retailer said sportswear and casual clothing has been in demand since the pandemic began
// M&S said 52% of customers reported wearing activewear more as everyday clothing last year

Marks & Spencer has expanded its activewear range for children and men as Brits turn to athleisure during the Covid-19 pandemic.

M&S is adding kidswear and menswear to its Goodmove range – launched at the start of 2020 – later this month.

The retailer said sportswear and casual clothing has been in demand since the pandemic began when people were forced to work from home, but its Goodmove range was launched prior to Covid-19.


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M&S said 52 per cent of its customers reported wearing activewear more as everyday clothing last year.

Between March and September, activewear sales on M&S.com were up by 200 per cent.

“2020 has cemented activewear as a staple in wardrobes,” M&S womenswear and kidswear director Jill Stanton said.

“By expanding Goodmove into men’s and kids we want to continue to drive growth through a stylish and relevant product offer.”

The retailer said keeping healthy and fit would remain a priority among its customers next year and 77 per cent want to be more active in 2021.

On Monday night, Boris Johnson said all non-essential retailers will be forced to shut their stores across England following a third national lockdown – which means people are likely to stay at home until mid-February.

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