// M&S extends Sparks Book & Shop service until the start of February
// The service was first launched in September and rolled out to all stores in November
Marks & Spencer has confirmed that will it extend its Sparks Book & Shop service in time for the new wave of national lockdowns across the UK.
First trialled in September, before being rolled out to all stores in November, M&S said the digital service has been “incredibly popular” with customers, having now facilitated over half a million bookings in total.
The high street retailer said the Sparks Book & Shop will now run until at least the start of February.
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Sparks Book & Shop is a shopping reservation service where customers can reserve a shopping slot at a time that suits them, to save having to wait outside in a queue, due to in-store customer number restrictions.
Customers first need to book online and then turn up to the store at the allocated time and check-in with the host at the front door.
“We know customers remain concerned about queuing, especially with our winter weather, so in response, we’re continuing with Sparks Book & Shop which was popular over Christmas,” M&S stores director Helen Milford said.
“The quick, digital solution designed by our in-house tech teams helps Sparks customers guarantee a slot at a time that suits them and removes the need to queue should there be one.
“We hope this is a small way we can help make things a little easier for our customers as we continue to focus on helping them shop with confidence.”