M&S extends Sparks Book & Shop service amid new lockdowns

M&S extends popular Sparks Book & Shop service
Customers first need to book online and then turn up to the store at the allocated time and check-in with the host at the front door.
// M&S extends Sparks Book & Shop service until the start of February
// The service was first launched in September and rolled out to all stores in November

Marks & Spencer has confirmed that will it extend its Sparks Book & Shop service in time for the new wave of national lockdowns across the UK.

First trialled in September, before being rolled out to all stores in November, M&S said the digital service has been “incredibly popular” with customers, having now facilitated over half a million bookings in total.

The high street retailer said the Sparks Book & Shop will now run until at least the start of February.


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Sparks Book & Shop is a shopping reservation service where customers can reserve a shopping slot at a time that suits them, to save having to wait outside in a queue, due to in-store customer number restrictions.

Customers first need to book online and then turn up to the store at the allocated time and check-in with the host at the front door.

“We know customers remain concerned about queuing, especially with our winter weather, so in response, we’re continuing with Sparks Book & Shop which was popular over Christmas,” M&S stores director Helen Milford said.

“The quick, digital solution designed by our in-house tech teams helps Sparks customers guarantee a slot at a time that suits them and removes the need to queue should there be one.

“We hope this is a small way we can help make things a little easier for our customers as we continue to focus on helping them shop with confidence.”

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1 COMMENT

  1. That is excellent idea also minimising contact with others. Tesco should learn instead of having hundreds of little EASTER EGGS in the way in JANUARY!! Do we need them in JAN???

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