// Alice Macandrew hired as Primark’s corporate affairs director – a newly-created position
// She will be responsible for internal and external corporate communications at Primark
// She will also develop a global corporate affairs team and strategy
Primark has appointed Alice Macandrew to the newly-created position of corporate affairs director.
She joins Primark today with the remit to develop a global corporate affairs team and strategy that will build and protect long-term value in the value retailer.
Working closely with Primark’s leadership team and its parent company AB Foods, Macandrew will be responsible for internal and external corporate communications.
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In recognition of Primark’s international expansion strategies, Macandrew will build an international corporate affairs team across current and future markets.
An experienced corporate affairs leader, Macandrew was group director for corporate affairs and communications for Thomas Cook from 2015 to 2019.
Previously, she was group director for corporate communications at Sky.
She also led corporate communications at News Corporation and was formerly a partner at financial PR agency Finsbury.
Macandrew has spent the last year working for Elisabeth Murdoch, leading on communications and strategy for SISTER, the independent studio, and the Freelands Foundation.
“As we look towards the future and our continued international growth ambition, building trust and relationships with all of our stakeholders and customers has never been so important,” Primark chief executive Paul Marchant said.
“I am delighted to welcome Alice to Primark and am confident that her leadership, experience and insight will be pivotal to placing Corporate Affairs at the heart of our business.”
Macandrew said: “The upheavals of the past year have shown just how much customers love the Primark brand.
“I’m thrilled to be joining Paul and the team to work with our valued suppliers, employees and partners to bring more customers more amazing fashion at the prices they love on high streets around the world.”