ManoMano tops £1bn mark as full-year sales double

ManoMano tops £1bn mark as full-year sales double
// Manomano says overall sales hit £1.2bn last year, 100 per cent year-on-year increase.
// It credited growth in its UK market, where sales surged 240% to £105m

ManoMano has seen full-year sales double and surpass the £1 billion milestone thanks to surging demand amid the Covid-19 pandemic.

The online DIY and gardening retailer said overall sales hit £1.2 billion last year, 100 per cent year-on-year increase.

It added its unique visitors per month surged 70 per cent compared to 2019, now hitting 50 million unique visits per month on average.

READ MORE: 5 Minutes With Christian Raisson, Co-Founder, ManoMano

ManoMano highlighted the UK market as one of the biggest drivers behind its overall full-year sales growth, with the country recording 240 per cent sales growth to £105 million.

The French-based retailer added that digital penetration in the UK stands at 21 per cent, but it now plans to invest in localised marketing and introduce additional services to support its growing seller base.

ManoMano also has ambitions to increase its presence in northern Europe in 2021, especially in Germany.

“The year 2020 has been marked by a considerable increase in European consumers’ digital expectations for DIY, garden and home products,” ManoMano co-chief executives Philippe de Chanville and Christian Raisson said.

“It is thanks to the commitment and resilience of our teams and our retail partners that we have been able to meet this demand and we would like to thank them for this.”

Chief operating officer Céline Vuillequez said: “This year is shaping up to be a year of consolidation of our product and service offerings for our customers, both individuals and professionals, and our merchant partners.

“It will also be a year of strong European acceleration in all our countries, particularly in the UK and Germany.”

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