M&S hires Alastair Brass as new retail operations director

M&S hires Alastair Brass as new retail operations director
(Image: Nick Potts/PA Wires)
// Alastair Brass named new retail operations director for M&S
// He will be responsible for every aspect of M&S’s retail operations function
// He begins in April and will report to M&S retail operations and property director Sacha Berendji

M&S has announced the appointment of Alastair Brass as its new retail operations director as it pushes on with its transformation strategy.

Brass will join M&S in April from Centrica, where he is currently customer contact director and was previously transformation director.

Prior to that, he was transformation change director at Dixons Carphone for two years.


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In his new role will report to M&S retail operations and property director Sacha Berendji.

M&S said Brass’ remit will be to build a store estate “that’s fit for the future with industry-leading retail operations and empowered colleagues is a key part of M&S Never the Same Again transformation programme”.

As retail operations director he will be responsible for every aspect of M&S’s retail operations function, including customer and central operations, clothing and home operations, food and UK franchise operations and retail efficiency.

“Alastair will utilise the wealth of experience in central operations, customer service and transformation he’s acquired during his time at Centrica, Dixons Carphone, Capita and Thomas Cook, as he helps to drive forward the M&S transformation and develop industry-leading operations,” the high street stalwart said in a statement.

Brass said: “M&S is a much loved brand and has built its reputation on outstanding customer service.

“I’m incredibly excited to become part of the leadership team driving its transformation and help deliver a retail experience that is fit for future, supported by industry leading operations.”

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2 COMMENTS

  1. More moving of chairs on deck as the ship goes down? So, a new retail operations director reports to the retail operations director? Is this not strange?

    Mr Brass is clearly very talented. But clothing operations fall within his remit. M&S has so far shown itself to be woefully inadequate at delivering vision and operational formats in clothing. I think this is going to be a real challenge for Mr Brass.

  2. Notice more store closures by stealth. Stoke On Trent store is due to shut in the summer and Warwick and Leamington Spa relocating to former Debenhams store there.

    For M and S senior Management. Now Debs have gone the customer base that don’t want to do Boo Hoo will gravitate towards M and S. The clothing and Homeware offer is dire and your food offer is increasingly the same. Time to pull the socks up.

    I also think M and S should move to Debenhams stores from their older stores where they can that are more suited to the full line offer.

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