// Iceland steps into caterpillar cake furore with the launch of brand-new Bonny the Butterfly cupcakes
// It aims to promote the importance of biodiversity & proceeds from each pack sold will be donated to Butterfly Conservation
// Bonny the Butterfly cupcakes are also palm oil-free and come in recyclable packaging
In the wake of recent inter-supermarket caterpillar cake furore, Iceland has announced plans to launch a brand-new Bonny the Butterfly cupcakes range.
The retailer said its new range, coming soon to stores, aimed to promote the importance of biodiversity and builds on TV presenter Chris Packham’s call for supermarket cakes to move away from caterpillars and focus more on butterflies and moths to highlight the need for protection of global wildlife and their environments.
Iceland said it would donate all profits from each Bunny the Butterfly pack sold to the Butterfly Conservation, which works to stop and reverse the decline in butterfly and moth numbers in the UK.
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Iceland’s Bonny the Butterfly cakes are also completely free of palm oil and the cakes will also be packaged in 100 per cent recyclable materials.
Iceland said it wanted to move the conversation away from the caterpillar cake legal fiasco between M&S and Aldi and their respective Colin and Cuthbert cakes, respectively, and turn attention to “much more important” matters.
“We had previously removed our caterpillar cake from sale as it contained palm oil and had no plans to re-enter the caterpillar category, even when the #FreeCuthbert movement captured the nation’s attention,” Iceland managing director Richard Walker said.
“However, when Chris [Packham] called on supermarkets to use their cakes to raise awareness of the biodiversity crisis facing our planet, we had to get involved.
“I’m proud to say that our butterfly cakes will be completely palm oil free, in line with our commitment, and we’ll be supporting the important work of Butterfly Conservation by donating all proceeds from sales of this product.”
Butterfly Conservation chief executive Julie Williams said: “We are absolutely delighted to learn that Iceland foods will be donating the profits of these environmentally-friendly butterfly cakes to the conservation of butterflies and moths in the UK.
“These amazing creatures are vital indicators of the health of our environment, supporting our birds and mammals, and the declines they face are worrying.
“This donation will help us continue our work to protect and conserve these creatures for future generations.”