Oxford Street partners with Spotify to launch new campaign

New West End Company PWC Oxford Street Spotify Westminster City Council
The exclusive Oxford Street playlists include Oxford Street Throwbacks and the Londoner Power Hour
// Oxford Street joins Spotify to create curated playlist for visitors
// Oxford Street received £150m investment from Westminster City Council

New research has found that 57 per cent of Brits are “excited” for a physical shopping experience once non-essential retailers reopen in England from April 12.

London’s Oxford Street has unveiled its latest campaign by teaming up with Spotify to “enrich the physical shopping”.

This year, visitors are invited to be a part of this moment as the world-famous street undergoes a radical transformation.


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With a £150 million investment from Westminster City Council, the comprehensive programme of improvements are set to enhance the district in its entirety.

Latest data from New West End Company and PwC highlighted that post-pandemic 57 per cent of shoppers will be stepping out to shops once they reopen from Monday.

By teaming up with Spotify, the exclusive Oxford Street playlists include Oxford Street Throwbacks and the Londoner Power Hour, to ensure that visitors find their suitable playlist while browsing.

Meanwhile, Selfridges is set to launch SoulCycle classes outside its store seven days a week, and John Lewis will be home to the UK’s first concession from latest retail concept Peloton.

Additionally, visitors will notice a new look to the exterior of Flannels, which been
transformed into a digital canvas.

“We’re delighted to be able to reopen Oxford Street, after a difficult year, we know there is pent up demand for consumers to enjoy real life experiences,” New West End Associate Director of Oxford Street Luciana Magliocco said.

“Our retail and hospitality brands across the district have been working hard to ensure that we can welcome shoppers back to our stores safely.

“To celebrate the reopening, we are providing incredible sensory experiences, including
teaming up with Spotify to elevate the incredible in-store experience for our visitors.

“This is just the start of the future transformation of the Oxford Street district as the nation’s high street where the future of shopping is unveiled through innovative new start-ups and experiential brands first seen on Oxford Street.”

John Lewis Partnership Head of Branch Oxford Street Karen Lord said: “My Partners and I are so excited to be able to open our doors once again and welcome you back to our store.

“As I am sure you have come to expect by now, we will be putting in place many
measures to ensure the safety of both you and our Partners.

“Along with our fitting rooms re-opening, our in store Fashion stylists, Home Designers and
Nursery advisors are all ready to help you when you are next in.

“Plus, we have some exciting new areas to explore in store, from the latest retail concept from Peloton, who have introduced a first of its kind in the UK concession and will join premium athleisure brands to a very exciting new and exclusive range to our Home assortment.”

The Oxford Street playlists are available exclusively on Spotify and accessible to users
via one of the many Spotify codes located on the street or listen via the app whilst travelling to Oxford Street via train, tube, bike or foot.

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