Liberty hires journalist Sophie Beresiner as head of content

Mothercare Sophie Beresiner
Sophie Beresiner has over twenty years’ luxury editorial experience
// Liberty hires Sophie Beresiner in newly-created role of global head of content
// Beresiner joins office on August 2 and will report to chief marketing officer Madeleine Macey
// She most recently led the editorial launch team of global tech media brand Buro.UK

Liberty has appointed journalist Sophie Beresiner in the newly-created role of global head of content.

Beresiner will oversee the department store retailer’s creative production, editorial and social media teams.

She will join office on August 2 and report to Liberty chief marketing officer Madeleine Macey.

READ MORE: Liberty London hit by lockdowns, but online sales boom

This will include managing the retailer’s in-house team of content creators, who create all of its imagery and copy as well as The Liberty Book quarterly magazine.

Beresiner has most recently led the editorial launch team of global tech media brand Buro.UK.

Prior to that, she worked as beauty director of Elle UK magazine for seven years.

She currently writes a women’s interest column for Sunday Times Style.

“We are very excited to welcome Sophie to the Liberty team. Following our site re-platform last year and continued success with ecommerce, it further demonstrates our focused direction to grow digitally, bringing content at the forefront of our strategy both on and offline,” Macey said.

“Her experience in this field along with her energy and enthusiasm means she will be a valuable part of the creative and communications team driving this important part of the business.”

Beresiner will be based at Liberty’s newly refurbished offices in London, Lasenby House.

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