Burberry hires former American Express exec to newly created digital officer role

Burberry
CP Duggal will be part of the executive committee
// Burberry hires chief digital and analytics officer
// CP Duggal will be responsible for making effective use of data and analytics to support strategic ambitions
// Duggal will take up his position on September 30

Burberry has appointed CP Duggal to the newly created role of chief digital and analytics officer.

Duggal will take up his position on September 30, and will be responsible for driving Burberry’s digital agenda.

He will also be responsible for making effective use of data and analytics to support the company’s strategic ambitions.


READ MORE: Burberry appoints senior product merchandise manager


Duggal will be part of the executive committee and will report to Burberry chief executive Marco Gobbetti and his successor.

He has previously spent 20 years at American Express where he led the company’s digital and analytics organisation.

“I am delighted to welcome CP Duggal to Burberry in the newly created position of chief digital and analytics officer,” Gobbetti said.

“CP has deep digital and data and analytics expertise and experience of operating on a global basis.

“His experience of accelerating digital distribution, driving customer acquisition and loyalty, creating award-winning customer website and mobile apps, leveraging AI and analytics and building and leading the data office function will be invaluable to Burberry in this next phase.”

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