// Moonpig launches its biggest wine collection on record in partnership with Virgin Wines
// Shoppers will be guided to a specific Virgin Wines area on the site where they can browse a curated range
Moonpig has announced the launch of its biggest ever wine collection in partnership with Virgin Wines, as part of their ever expanding gifting proposition.
The range will initially consist of 32 products with individual bottles, wine selections and gift boxes as well as eight exclusives.
The Virgin Wines partnership is the first of its kind ‘shop in a shop’ to launch at Moonpig.
Shoppers will be guided to a specific Virgin Wines area on the site where they can browse a highly curated range, selected in partnership with the retailer.
The selection offers a range of drinks, starting at an entry level price point, going all the way to luxury gift sets and cases.
“We partnered with Virgin Wines, a well known authority in wines, to help us curate a range we know will satisfy all of our customers,” said Moonpig commercial director David Rimmer.
“The range consists only of the best reviewed customer favourites and wine connoisseur recommendations, so our customers can trust that any wine they buy with us will be the best quality and deliver with a bang.
“This new range, matched with our unparalleled selection of 27,000 card designs – including designs from our own in-house team as well as independent publishers and designers – makes Moonpig a real one stop shop for any gifting occasion.”
Virgin Wines chief executive Jay Wright said: “We’ve long admired Moonpig and are delighted to be working with them on this exciting and innovative partnership,”
“Both businesses are committed to delighting customers with outstanding quality and value and we are sure this beautifully packaged range will prove to be extremely popular. We are looking forward to a long and successful relationship with the whole Moonpig team”
The first list of exclusive products include a Fincas del Sur Malbec, an Italian Superstar Wines Gift Set, a Château Dame de Montrose Saint-Estèphe, along with a French Red Duo, an Aussie Wine Duo, a Bordeaux & Rhone Red Wine Trio, and a French Wine Trio.
Click here to sign up to Retail Gazette’s free daily email newsletter
